Senegence Sunday – LOTS of changes! Woah, Nelly!

Gooood morning! Oh man, there are so many changes happening with SeneGence this week! Friday and Saturday were our annual Acclaim seminar where lots and lots of announcements are made. The biggest announcement is the 36 LipSense colors that are being kept in the regular collection. There were over 70 colors, but it’s been reduced to 36.

This is a very, very, very good thing.

So as not to bury the lead, here are the 36 colors that are still part of the permanent collection:

Apple Cider

Aussie Rose

Beige Champagne

Bella

Blu-Red

Bombshell

Bravo

Caramel Apple

Caramel Latte

Cocoa

Dark Pink

Dawn Rising

Fire N Ice

First Love

Fly Girl

Kiss for a Cause

Lexie Beary

Luv It

Mauve Ice

Mulled Wine

Napa

Nude

Nutmeg

Persimmon

Pink Champagne

Plum

Plum Pretty

Plumeria

Pomegranate

Praline Rose

Precious Topaz

Purple Reign

Roseberry

Samon

Sheer Berry

Strawberry Shortcake

I have most of these colors on hand. But, even most importantly, here are the retired colors that I still have. When these are gone, they are gooooooone, girl. :) So, if you want one, you better act fast because it’s a frenzy out there with people trying to find tubes of their favorite retired colors!

B. Ruby

Bombshell Diamond

Brick

Bronze Shimmer

Burnt Orange

Caramel Apple Diamond

Coral Ice

Cranberry

Crimson Red Diamond

Currant

Diamond Gloss

Dusty Rose

Gold Champagne

Hazelnut

Icicle

Kelly’s Krush

Kiss me Katie

Pink Ice

Praline Rose Diamond

Pumpkin Spice

Red Cherry

Redwood

Rhubarb

Sand Gloss

Sheer Berry Diamond

SheLaLa

Snow

Violette

So why is changing to 36 LipSense Colors a good thing? Well, I’m going to put my business and economics major hat on…so here we go…
The company has been having a really hard time keeping up with demand. By reducing the offerings to half, they will be able to focus their manufacturing efforts on making more of fewer colors. This will greatly increase their efficiency.

From a customer perspective, some people are quite sad about the colors that are being retired. I can totally understand. I’m sad Blackberry is leaving the ranks. However, we used to have like 10 reds. TEN. That is sooo many of a similar color. What would happen is what I call ‘customer paralysis.’ There were too many reds to pick from so customers would pick none! When there are too many options, it just shuts down the brain. By creating fewer options, it will actually be easier for people to pick a color. And they will still be happy!! :)

Since LipSense layers and makes ‘lip recipes’ so easily, with 36 colors, we can still create over 46,000 different and unique lip colors. :O That is incredible! (This is one reason why I’m really sad about Blackberry. It was a fabulous lip recipe ingredient.)

BUT WAIT! THERE’S MORE!

For my data geeks…  Check out these AMAZING numbers…
March 2017 grew ONE THOUSAND EIGHT HUNDRED AND THIRTY THREE percent over March 2016!!! :O :O :O

2017 has already DOUBLED the entire sales of 2016. And it’s only the beginning of April!!! :O :O :O

The average growth for direct sales companies is SIX PERCENT. WHAT THE FFFFF! The average growth for cosmetics industry is 4-5%!!!

YOU GUYS. THIS IS FREAKING AMAZING. A.MAH.ZING.

Get on this train, ladies, or else it’s leaving without you!!!

senegence.com/bettysbeauty

Author: Anne Smith

Blogging about makeup, dogs, and mostly NAIL POLISH!