ITCosmetics Partners with Emily Liebert

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ITCosmetics is known for being the best kept (beauty) secret of confident, independent women and Emily Liebert’s new book Those Secrets We Keep, is about the secrets of three strong women and the summer in which all is revealed. ITCosmetics was kind enough to send me samples of three of their products as well as a copy of the book.




Here is the makup look I did using the products ITCosmetics sent me. They sent me Hello Lashes Mascara, No-Tug Waterproof Gel Eyeliner, and Brow Power Universal Eyebrow Pencil. I did not use the eyebrow pencil, reasons for which are explained below.


I have not actually read this book. I probably will someday, but book club sure is keeping me busy! (You know who you are!)



ITCosmetics No-Tug Waterproof Gel Eyeliner in Black. This stuff was super awesome. In fact, it might even be my new go-to pencil. It went on smoothly and it stayed all day! I was very impressed with its wearing power as I usually have to clean up under my eyes quite a bit at the end of the day. Not so with this little guy!



ITCosmetics Hello Lashes Mascara in black. On the first coat, I didn’t think this product was going to work for me, but it layered really well without clumping or looking like creepy spider legs.


I especially like the brush bulb (not the technical name…) at the tip of the wand. This allows precise application on the harder to reach areas such as corner lashes.


ITCosmetics Brow Power in universal taupe. Unfortunately, this product did not work well for me. I was not getting any color payoff. So much so, I thought something was wrong! So I swatched it on my arm (below). It was producing pigment, but it wasn’t filling in my brows nearly enough for my satisfaction. This product would be good if you just want a tiny bit of help with your brows. Mine need a total makeover every morning.




I’ve used the eyeliner and mascara a couple days in a row now, and they are still performing just as well as the first day. Hooray!

Thanks again to ITCosmetics for sending these fun products my way! Did anything catch your eye? What are you going to try? (Hey! That rhymed!)

Author: Anne

Blogging about makeup, dogs, and mostly NAIL POLISH!